Yousuf Mehdi, Corporate Vice President and Chief Consumer Marketing Officer
So that people can enjoy discovering new things, marvel at creation, and better take advantage of global knowledge, we’re building the world’s web by reinventing the tools billions of people use every day: engines, searches, and browsers. Improving the way you use them. ,
Today we present a new version of bing, our search engine, and Edge, the web browser: now benefit from artificial intelligence capabilities. They are already available in version Preview In bing dot comand provide better search, richer responses, a new chat experience, and the ability to generate content.
,AI will fundamentally change all categories of software, starting with the biggest of them all: search.“, explain Satya Nadella, President and CEO of Microsoft, ,Today we’re launching Bing and Edge, powered by AI assistants and chats to help people discover and learn more from the web.,
There are 10 billion searches per day, but we estimate that half of them go unanswered. This is because people use search for things it was not originally designed to do. It’s great for searching a website, but it often falls short for more complex queries or tasks.
The New Bing and the Age: Co-Pilot for the Web
We’ve brought together a browser, navigation and chat in a unified experience that can be used from anywhere on the web and provides the following functionalities:
- better search. The new Bing is an enhanced version of the familiar search experience, with more relevant results for simple queries like sports rankings, stock prices and weather, as well as a new sidebar that shows more complete answers, if the user wants them.
- Complete answer. Bing scans results from across the web to find and summarize the answer you’re looking for. For example, when you’re cooking, you can get detailed instructions on how to replace an egg with another ingredient without having to scroll through multiple results.
- A new chat experience. For more complex searches – like planning an itinerary or seeing which television to buy – the new Bing offers an interactive chat. This experience allows you to refine your search until you get a complete answer, as it asks for more details, clarification, and consideration, with links available for quick decision making.
- a creative spark. There are times when you need more than answers: inspiration. The new Bing helps you compose an email, create a five-day itinerary for a dream vacation to Hawaii (with links to book flights and accommodation), prepare for a job interview, or create questions for trivia night does. The new Bing also cites all sources, so you can see links to web content that’s been cited.
- New Microsoft Edge experience. We’ve updated the Edge browser with new AI capabilities and a fresh look, and added two new features: Chat and Compose. With the sidebar in Edge, it’s possible to summarize a long financial report to keep the most important information, and then use the chat function to request a comparison with a competing company’s financial statement, and automatically tabulate it. Keep You can ask Edge to help you write a LinkedIn post by just providing a few notes. Afterwards, you can request that they help you improve the tone, format, and length of the post. Edge knows the web page you’re on and adapts it.
With the new Bing, browsing the web is not only easier, it’s also more fun. It is possible to ask and request things like:
- My anniversary is in September, please help me plan a trip out of London to a fun place in Europe.
- Will the Ikea Klippan sofa fit my 2019 Honda Odyssey?
- I love electronic music and want to go to my first festival this year. What do you recommend or recommend me to do?
Reinvent Search with AI
The new Bing experience is the culmination of four technological advances:
- New generation OpenAI model.- We’re excited to announce that the new Bing runs on the new next-generation OpenAI large language model, which is more powerful than ChatGPT and specially tuned for search. It leverages key insights and advances from ChatGPT and GPT-3.5, and is even faster, more accurate, and more efficient.
- Prometheus model by Microsoft- We have developed our own way of working with the OpenAI model, which allows us to make the most of its power. We call this set of skills and techniques the Prometheus Model. It is a combination that provides more relevant, timely and specific results and has greater security.
- Application of AI in the main search algorithm.- We’ve also applied the AI model to Bing, our main search ranking engine, resulting in the biggest and most significant jump in two decades. With this AI model, even basic search queries are more accurate and relevant.
- New User Experience.- We’re reimagining the way you interact with search engines, browsers and chat, unifying them and providing a unified experience. It opens the way for a whole new way of interacting on the web.
These revolutionary new search experiences are possible because Microsoft is committed to turning Azure into the AI supercomputer for the world, and OpenAI has used this infrastructure to train revolutionary models that are now being adapted for Bing. Is.
Microsoft and OpenAI: Innovating Together, Responsibly
Along with OpenAI, we’ve also intentionally put in place mechanisms to protect against harmful content. Our teams are working to address issues such as misinformation and disinformation, content blocking, data protection, and preventing the promotion of harmful or discriminatory content. AI theory,
The work we’re doing with OpenAI builds on efforts our company has been doing for years to ensure that our AI systems are responsible by design. We will continue to apply the full resources of our Responsible AI ecosystem – including researchers, engineers and regulatory experts – to develop new approaches to mitigating risk.
Now available in version Preview Limited, soon to be expanded to millions
New bing Available as of today in limited preview for desktop. anyone can go now bing dot com To try the demo visit and sign up for the waiting list. We’ll be rolling out the preview to millions of people over the coming weeks. Mobile version will also be available soon in version Preview,
We can’t wait to bring the new Bing and Edge to the real world feedback It is essential to improve our models as we measure them.
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